TikTok trend: corporate gifts

In recent days, videos showing the unboxing of corporate New Year's gifts have been gaining popularity on social media. These videos demonstrate how employees and their families open gifts provided by employers. In Belarus, the tradition of New Year's gifts is established in collective agreements, which provide rewards and benefits for employees and their children. Trade unions also participate in this process, bringing gifts to their staff as part of collective agreements. On the TikTok platform, users actively participate in the contest "TikTok Battle of Gifts." The account @StefaniyaVinnychyk is notably popular among participants, showcasing various corporate gifts from companies.

Context

In Belarus, the procedure for providing New Year's gifts to employees is established in collective agreements.