Domestic products from the company's perspective

Orshansky Flax Mill General Director Oleg Buyanov shared his thoughts on overcoming the stereotype that imported products are more elite. According to him, domestic goods can be developed and promoted in terms of quality and affordability. During the conversation, it was explained that locally branded products are in demand among consumers while meeting modern standards.

Buyanov noted that it is important to approach product selection consciously, considering not only price but also service quality, fast delivery options, and the origin of raw materials. In his opinion, domestic products can compete with imported ones if promoted with the right marketing strategy.

During the discussion, the company shared its plans to develop new product lines and improve technological processes. The interview emphasized that the success of domestic production is possible through active dialogue with consumers and continuous improvement in quality.

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Context

Orshansky Flax Mill is one of the largest producers of flax products in Belarus, actively developing innovative technologies and export opportunities.