Panasonic to transfer business to Skyworth – Economy | BelarusVC
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Panasonic to transfer business to Skyworth

Panasonic has announced that starting April 2026, it will transfer its television sales business in Europe and the US to the Chinese company Skyworth. According to Panasonic representatives, this will allow the Japanese brand to focus on the domestic Japanese market and the development of the premium segment. A similar strategy was adopted by Sony, which established a joint venture with the Chinese conglomerate TCL Electronics to split its television division.

Context

Sony has already entered into a joint venture with TCL to split its television division.

Summary:

Panasonic will transfer TV sales in Europe and the U.S. to Skyworth, strengthening its focus on Japan's domestic market and the premium segment.