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O-1B visa now for influencers, not artists

U.S. O-1B visa now favors online influence over artistic talent

O-1B visa now for influencers, not artists

According to immigration lawyers, the O-1B visa, previously intended for outstanding artists, actors, and musicians, is increasingly being granted to influencers, OnlyFans models, and content creators. For some firms, such clients already account for more than 50% of applications.

Proving 'genius' now comes down to numbers: millions of followers, likes, and views are considered evidence of creative success, while brand deals are seen as recognition.

According to lawyers, the new assessment of creative potential relies heavily on online reach and commercial results, rather than cultural significance.

Context

The O-1B visa is intended for individuals with extraordinary abilities in the fields of arts, sciences, education, and business. Until recently, the main criterion was recognition of talent in traditional media, but now online influence and commercial value are becoming important.

Summary:

The U.S. O-1B visa is no longer primarily for artists: it's now more often granted to influencers and content creators who demonstrate digital success.