OpenAI explores ads in ChatGPT

OpenAI is considering the possibility of introducing advertising into ChatGPT. A company representative confirmed that OpenAI is exploring advertising options, including model customization to promote sponsored content in relevant queries, such as product recommendations. According to the spokesperson, this would be a form of targeted promotion and would not be intrusive advertising content.

These initiatives are currently still in the research phase, and OpenAI has not announced specific timelines or implementation models.

Currently, such projects are at an early discussion stage within the industry, but they could change the approach to monetizing AI services.

Context

OpenAI is an American company developing large language models and providing access to them via APIs and applications such as ChatGPT.