App 'Did I Die?' ranked first in
The app alerts about user inactivity
In China, the app "Dead?" has become the most popular — it has taken the top spot in the country's charts. Created as a support service for people living alone, the app automatically sends email notifications to the user's emergency contacts if they haven't been active in the system for several days. SMS alerts are planned to be added in the near future. According to the advertising agency, the surge in popularity was due to the provocative name and the pressing social issue of loneliness in the country.
Context
The idea of supporting lonely people was implemented within a social media platform, which plans further expansion of notifications.
The "Dead?" app reached top positions in China, sending inactivity reminders to users and their loved ones.
- Category: World
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- Source: https://t.me/newsby_btrc/185098
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