Russian brand "TVOE" faces backlash in Belarus over provocative ad campaign

The Russian clothing, footwear, and accessories brand "TVOE" launched a provocative advertising campaign in the style of "purely Russian humor." However, the creative approach backfired in Belarus, where the audience did not appreciate the joke. On social media, the ad has already been labeled "degenerate," and users are debating where provocation ends and poor taste begins.